the way we work

NONA creates everyday bags that are minimalist and easy to wear, yet stand out. The designs are modern and elegant, with a raw touch. Every bag is designed and handmade in our atelier in Antwerp, Belgium. Our handbags are inspired by modernist design, street style and Japanese aesthetics. NONA believes that the items we wear should be timeless and last longer than one season. That’s why we aim to create a standard collection, with new designs and colors added over time, and every so often a limited edition piece.


A Japanese word which refers to a particular aesthetic of simple, subtle, and unobtrusive beauty. Shibusa walks a fine line between contrasting aesthetic concepts such as elegant and rough or spontaneous and restrained. The seven elements of shibusa are simplicity, implicity, modesty, naturalness, everydayness, imperfection, and silence.