Our philosophy

NONA stands for minimalist day-to-day bags that are easy to wear. We give you modern elegance with a raw touch. Every bag is designed in our atelier in Antwerp, Belgium. Our designs are inspired by modernist design, street style and Japanese aesthetics. NONA believes in timeless items that last longer than one season. We aim to build a standard collection of modern classics, with new designs and colors added over time, and every so often a limited edition piece.


A Japanese word which refers to a particular aesthetic of simple, subtle, and unobtrusive beauty. Shibusa walks a fine line between contrasting aesthetic concepts such as elegant and rough or spontaneous and restrained. The seven elements of shibusa are simplicity, implicity, modesty, naturalness, everydayness, imperfection, and silence.