Our story

We make non-seasonal, minimalist bags and jewelry for modern day life. Founded in Antwerp (BE) in 2017, NONA is a brand by Anona van der Linde. Our atelier is currently based in Rotterdam (NL).



'I like it when a bag becomes an extension of my body - as if it’s part of me. That’s why I prefer a no-fuss design, just some nice details and beautiful raw leather. A bag should blend in with the rest of you, and it should be as comfortable to wear as a piece of clothing.'

The brand originated with the need for simple, good quality, no-fuss leather bags. We didn't like screaming logos or over the top decorations and finishings; we just wanted some beautiful leather and a simple design. 

By starting this brand, we decided to devote our time to creating bags that are comfortable to wear; bags that are subtle and modest so you will love them for a long time to come, even if you wear them day-in-day-out. Our bags are consciously designed as a blank canvas, to be styled with practically anything. Over the years, as we learn, we hope to come to the essence of what a timeless, comfortable bag means to us and to our customers. Our collection slowly evolves as we always try to improve our previous designs.

Our design process happens very organically and in this process we try to listen to our customers needs and get them involved. We don't do seasonal collections, on the one hand because we want to avoid overproduction, on the other hand because we strongly believe in timeless design that will stand the test of time. 

We're continuously working on an evolving core collection of modern-day bags. Over time, these bags are released in new, small quantity colors. New designs will be added to our core collection and old designs will be archived. Every once in a while we offer new limited edition colors; these bags are all handcrafted in our own atelier.  

Slow fashion 

We choose to work non-seasonal and only produce our bags in small quantities. We want to offer a handcrafted, good quality item, at a fair price. We feel that it’s very important and necessary for everybody to take responsibility towards a sustainable future and think about what you buy, how much you buy, where it comes from and how it’s been made.

Working ethically is something that is on the top of our minds. We started out making all the bags in our own atelier in Antwerp; on a made to order basis. This way, we only made what was necessary and we didn't have any leftover stock. We still produce a lot of made to order/custom items in our own atelier and it's something we really love to do, because it makes the whole process so much more personal and unique. The limited edition pieces that are available in our webshop, are made in our own atelier. 

Because the brand was growing we needed to outsource the main part of our production. We've teamed up with a small, family-run, leather workshop in Barcelona, Spain that we met through our leather supplier. They now manufacture all the bags in our core collection. This means that every single one of our bags is handcrafted in a small scale atelier, under good working conditions. We chose to settle our production in Spain, because they have a rich history in leather craft. The leather we use for our bags is also sourced in Spain. This way we can minimize transportation costs and we keep all our material sourcing and production within Europe. 

Because we create timeless items, we don't do a big sale at the end of each season. Sometimes we do a flash sale via our IG Stories to offer items that will be archived at a lower price, so we can make room for new items or new color ranges. Keep an eye on our Instagram or sign up for our newsletter to be the first to know about any special offers. 

We don’t want any of our leather and other materials to go to waste. We try to be very conscious about this and only buy and use what is necessary. We personally prepare and pack all our webshop orders in eco-friendly paper and carton - no plastic. For packing our shipments, we also re-use paper that was used in the shipments that came from our manufacturer. It would be great if you could also recycle the paper and carton that was used for your shipment!


Our collection

We offer a core collection of timeless, non-seasonal bags that are here to stay. These bags are re-stocked throughout the seasons. These are mainly our bestseller items in neutral colors (for instance the Fanny Pack Black, the Box Bag Cream). All bags from our core collection are manufactured in Barcelona, Spain. These bags are made from leather that is sourced in Spain and cotton canvas that comes from a supplier in France. 

Next to our core collection we also make a lot of custom bags. Our custom services are primarily existing bag models in a color of choice. These custom bags are all made to order in our own atelier in Rotterdam, Holland. They are made from small pieces of leather that are handpicked in local leather shops. Because these bags are made from small (one of a kind or dead stock) pieces of leather, there are only limited quantities available per color. 

We only have a very limited production capacity for custom orders, so we currently work with a waitlist. Please get in touch if you have a custom request and want to be on the waitlist: info@nonahandbags.com


We’re proud to announce that we have expanded NONA with handcrafted silver jewelry. With my sister, Ninian van der Linde, who's a professional goldsmith and who makes the pieces, we've created a collection of statement ear pieces.

We wanted to create a range of minimalist, timeless items. The pieces can be worn individually, as a pair, or mixed and matched - whatever you prefer. Clean and elegant but with a bold edge. Starting point for our designs were the same geometrical shapes that we have been using for the designs of our bags. Rectangular, circular and triangular shapes and lines.

All pieces will be made to order in our own studio in Holland. We have most items in stock, if we don't, you're jewelry will be made to order, please allow 7-10 production time. 

All our jewelry comes with a handmade leather jewelry bag. We make these little bags ourselves from leftover scraps of leather from our bag production. The jewelry bags come in different colors and will be given randomly with each order - if you prefer to receive a certain color that you've seen in our stories or posts; please send us an email with your preference! 



We hope that when you buy a NONA item, you've made a mindful decision. You know that the product has been made with love and care. 

For questions about our brand: we will be happy to answer them! Feel free to contact us: info@nonahandbags.com


With love,