What we do

NONA makes non-seasonal, minimalist bags for modern day life. Founded in Antwerp (BE) in 2017, NONA is a brand by Anona van der Linde. Currently based in Rotterdam (NL).

The brand originated with the need for simple, good quality, no-fuss leather bags. No screaming logos, no over the top decorations or finishings, just beautiful raw leather and a strong design. 

Our design process happens very organically; and in this process we try to listen to our customers needs and get them involved. We don't work with seasonal collections because we strongly believe in timeless items, made for women who know and own their style. We're building a standard collection of modern classics; these will continuously be released in new, small quantity colors. New designs will be added to this collection; old designs will be archived. Every once in a while we'll drop one of our bags in a *limited edition* color; these bags are handcrafted in our own atelier. 



'I like it when a bag becomes an extension of my body - as if it’s part of me. That’s why I prefer a no-fuss design, just some nice details and beautiful raw leather. A bag should blend in with the rest of you, as if it’s a piece of clothing.'

Slow fashion 

We choose to work non-seasonal and only produce our bags in small quantities. We stand for timeless, good quality bags - at an honest price. We design our bags this way because we want them to be worn (a lot!) and to be loved. We feel that it’s very important and necessary for everybody to take responsibility towards a sustainable future and think about what you buy, how much you buy, where it comes from and how it’s been made.

Working ethically is something that is on the top of our minds. We started out making all the bags in our own atelier in Antwerp; on a made to order basis. This way, we only made what was necessary and didn't have any leftover stock. Because the brand was growing, we've teamed up with a small production company in Barcelona, Spain. Every single one of our bags is handcrafted in a small scale atelier, under good working conditions. The *limited edition* pieces are all made in our own atelier.

We chose Spain because they have a rich history in leatherwork. Our leather is also sourced in the area of Barcelona, Spain. This way we can minimize transportation costs and we keep all our material sourcing and production within Europe. 

Because we only produce in small quantities and because we create non-seasonal, timeless items, we don't do a big sale at the end of each season. Sometimes we offer a certain color at a lower price because this color will be archived. Keep an eye on our Instagram (stories) or sign up for our mailing list to be the first to know about special offers. 

We don’t want any of our leather and other materials to go to waste - we try to be very conscious about this and only buy and use what is necessary. We personally pack and ship all our items in eco-friendly paper and carton - no plastic!

We hope that when you buy a NONA bag, you've made a mindful decision. You know that your bag has been made with love and care. 

For questions about our brand, feel free to contact us, we will be happy to answer them! info@nonahandbags.com