NONA is a brand by Anona van der Linde - a 29 year old designer from Rotterdam (NL), now based in Antwerp (BE). The brand was officially founded in 2017. 

'I started this brand because I was missing easy, good quality, affordable (but fashionable) bags for daily use. I didn’t need an overpriced designer bag, nor did I want to buy from big fast fashion brands.'

Our brand stands for minimalist bags that are easy to wear - giving you modern elegance with a raw touch. Every bag is designed in our atelier in Antwerp, Belgium. The design process happens very organically; and in this process we try to listen to our customers needs and get them involved. We don't work with seasonal collections because we strongly believe in timeless items, made for women who know their style. That's why we've build a standard collection of modern classics; where new designs and colors will be added over time; old designs will make place for new ones; and every so often we'll come out with a limited edition color or design.

'I like it when a bag becomes an extension of your body - as if it’s part of me. That’s also why I prefer bags with minor decoration, just some nice details and beautiful raw leather. A bag should blend in with the rest of you, as if it’s a piece of clothing.'




Slow fashion 

NONA contributes to a slow fashion world by designing timeless, good quality, minimalist pieces - at an honest price. We design our bags this way because we want them to be worn (a lot!) and to be loved. We feel that it’s very important and necessary for everybody to take responsibility and think about what you buy, how much you buy, where it comes from and how it’s made.

Working ethically and sustainable is something that is on the top of our minds. Every single one of our bags is handcrafted in small ateliers, under good working conditions. We started out making all the bags in our own atelier in Antwerp; on a made to order basis. But we are slowly starting to outsource our models to a small production company in Barcelona, Spain. The limited edition pieces are all made in our own atelier in Antwerp. 

We chose Spain because they have a rich history in leatherwork. Our leather is also sourced in the area of Barcelona, Spain. This way we can minimize transportation costs and we keep all our material sourcing and production within Europe. 

We don’t want any of our leather and other materials to go to waste - we try to be very conscious about this and only buy and use what is necessary. We personally pack and ship all our items in eco-friendly paper and carton - no plastic!

We hope that when you buy a NONA bag, you made a mindful decision. You know that your bag has been made with love. 

For questions about our brand feel free to contact us, we will be happy to answer them! info@nonahandbags.com