About – NONA

NONA creates easy, timeless bags for everyday life. Founded in Antwerp (BE) in 2017 by designer Anona van der Linde, our brand is rooted in simplicity, functionality, and conscious craftsmanship. Today, our atelier is based in Arnhem (NL), where our journey continues with the same dedication to thoughtful design.

How it started

Born from the need for a simple, good quality leather bag, NONA offers minimal and functional designs made to seamlessly integrate into daily life - bags that feel like a natural extension of your wardrobe. We didn't like over the top logos or decorations - we just wanted some beautiful leather and a simple design. Each piece is intentionally understated, serving as a blank canvas that adapts to your own personal style.

Our founder:

'I like it when a bag becomes an extension of my body, as if it’s part of me. That’s why I prefer a no-fuss design; just some nice details and beautiful leather - I want the leather to speak for itself. A bag should blend in with the rest of you, and it should be as comfortable to wear as a piece of clothing.'

Our design philosophy

When we started, every bag was handmade to order in our own atelier - produced only when needed, with intention and care. This ethos remains central to our approach. We continue to produce in small batches to avoid overproduction, ensuring each bag is made to last with both purpose and longevity in mind. Since 2019, we’ve partnered with a small, family-run workshop in Barcelona to produce our core collection. This collaboration allows every NONA bag to be handcrafted under fair and transparent working conditions, honoring the value of handcraft. At NONA, we believe sustainability is a shared responsibility. We encourage thoughtful consumption: to ask where your items come from, how they’re made, and who made them. By focusing on timeless, non-seasonal pieces and ethical production, we aim to contribute to a more mindful future in fashion. Our collection features timeless designs in a curated palette: core colors that return season after season. With each new season, we introduce some new seasonal colors, alongside (a) new design(s) - always anchored by our philosophy: simplicity and timeless design.

Brand pillars

Quietly intentional

Our design speaks softly but with intention. Each element is thoughtfully considered for its function and feel. Taking nature as our muse, we blend organic curves and beautifully-aging leathers to create pieces that are both understated and meaningful

Non-seasonal

Our designs are not confined by changing fashion cycles, instead they are rooted in enduring style and versatility. Each piece is created to be adaptable and wearable, making it a timeless staple in your wardrobe. It’s about embracing a commitment to style and function that endures.

Autobiographical

Each bag is a personal narrative, carrying both the marks of your personal journey and the touch of the hand that crafted it. It’s a wearable autobiography that evolves with you, becomes part of you - blending seamlessly into your personal aesthetic.

Everyday utility

Our bags are meant to be used daily. They marry form and function in a near utilitarian approach. Our designs are crafted from high-quality, natural materials that evolve over time. They are designed to be reliable companions, effortlessly adapting to your evolving journey.

Our Leather

The leather we source comes from Spanish and Italian suppliers who are Leather Working Group (LWG) certified. The LWG is a globally recognized organization dedicated to promoting environmental best practices within the leather industry. Their certification ensures that the leather we use is produced in a way that minimizes environmental impact, including reducing water usage, controlling chemical waste, and implementing responsible waste management practices. By working exclusively with LWG-certified suppliers, we ensure that every piece of leather we use is produced with the highest standards of environmental and ethical responsibility. This certification also guarantees that our leather comes from facilities that prioritize worker safety, fair labor practices, and the responsible sourcing of raw materials.The Leather Working Group (LWG) awards Gold, Silver, Bronze or Audited ratings to tanneries based on their environmental practices. The leather we use all comes from suppliers that are either Gold or Silver rated.

Gold rating

the highest standard, given to tanneries that excel in sustainability. These facilities use best practices to minimize environmental impact and are committed to continuous improvement in areas like water use, chemical management, and waste disposal.

Silver rating

a strong rating for tanneries that meet high sustainability standards and show a commitment to reducing their environmental footprint, though not as advanced as Gold.

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