Our story

NONA makes non-seasonal, minimalist bags for modern day life. Founded in Antwerp (BE) in 2017, NONA is a brand by Anona van der Linde. Currently based in Rotterdam (NL).



'I like it when a bag becomes an extension of my body - as if it’s part of me. That’s why I prefer a no-fuss design, just some nice details and beautiful raw leather. A bag should blend in with the rest of you, as if it’s a piece of clothing.'

The brand originated with the need for simple, good quality, no-fuss leather bags. No screaming logos, no over the top decorations or finishings, just beautiful raw leather and a strong design.  

Our design process happens very organically; and in this process we try to listen to our customers needs and get them involved. We don't work with seasonal collections because we strongly believe in timeless items, made for women who know and own their style. We're building a standard collection of modern classics; these will continuously be released in new, small quantity colors. New designs will be added to this collection; old designs will be archived. Every once in a while we'll drop one of our bags in a *limited edition* color; these bags are handcrafted in our own atelier.  

Slow fashion 

We choose to work non-seasonal and only produce our bags in small quantities. We stand for timeless, good quality bags - at an honest price. We design our bags this way because we want them to be worn (a lot!) and to be loved. We feel that it’s very important and necessary for everybody to take responsibility towards a sustainable future and think about what you buy, how much you buy, where it comes from and how it’s been made.

Working ethically is something that is on the top of our minds. We started out making all the bags in our own atelier in Antwerp; on a made to order basis. This way, we only made what was necessary and didn't have any leftover stock. Because the brand was growing, we've teamed up with a small production company in Barcelona, Spain. Every single one of our bags is handcrafted in a small scale atelier, under good working conditions. The *limited edition* pieces are all made in our own atelier.

We chose Spain because they have a rich history in leatherwork. Our leather is also sourced in the area of Barcelona, Spain. This way we can minimize transportation costs and we keep all our material sourcing and production within Europe. 

Because we only produce in small quantities and because we create non-seasonal, timeless items, we don't do a big sale at the end of each season. Sometimes we offer a certain color at a lower price because this color will be archived. Keep an eye on our Instagram (stories) or sign up for our newsletter to be the first to know about special offers. 

We don’t want any of our leather and other materials to go to waste - we try to be very conscious about this and only buy and use what is necessary. We personally pack and ship all our items in eco-friendly paper and carton - no plastic!


We’re proud to announce that we have expanded NONA with handcrafted silver jewelry! Together with my sister, Ninian van der Linde, who's a professional goldsmith and who makes the pieces, we've created a collection of single statement ear pieces.

We wanted to create a range of minimalist, timeless items. The pieces are to be worn individually, as a pair, or mixed and matched - whatever you prefer. Clean and elegant but with a bold edge. Starting point for our designs were the same geometrical shapes that we have been using for the designs of our bags. Rectangular, circular and triangular shapes and lines.

All pieces will be made to order in our own studio in Holland. Please allow 7-10 days to prepare your order (we always try to have some of our jewelry in stock; if the item is in stock, it will be shipped sooner!).

All our jewelry comes with a handmade leather jewelry bag. We make these little bags ourselves from leftover scraps of leather from our bag production. The jewelry bags come in different colors and will be given randomly with each order - if you prefer to receive a certain color that you've seen in our stories or posts; please send us an email with your preference! 



We hope that when you buy a NONA item, you've made a mindful decision. You know that the product has been made with love and care. 

For questions about our brand: we will be happy to answer them! Feel free to contact us: info@nonahandbags.com


Much love!