NONA is a brand by Anona van der Linde - a 29 year old designer from Rotterdam (Holland), now located in Antwerp (Belgium). The brand was founded in 2016. 

I started this brand because I was missing something: affordable, good quality, easy, timeless (but still fashionable) bags for daily use. I didn’t need an overpriced designer bag, nor did I want to buy anything from big fast fashion brands. 


Working ethically and sustainable is something that is on the top of our minds. Every single one of our bags is made by hand in small ateliers, under good working conditions. Our bags are either made to order, or we stock up in small quantities. 

NONA contributes to a slow fashion world by designing good quality, timeless, minimalist, everyday pieces - at an honest price. We design our bags this way because we want them to be worn (a lot!) and to be loved. We feel that it’s very important and necessary for everybody take responsibility and think about what you buy, how much you buy, where it comes from and how it’s made.

We don’t want any of our leather and other materials to go to waste - we try to be very conscious about this and only buy and use what is necessary. We pack and ship all our items in eco-friendly paper and carton - no plastic!

We hope that when you buy a NONA bag, you made a mindful decision. You know that your bag has been made with love. 

For questions about our brand feel free to contact us, we will be happy to answer them! info@nonahandbags.com